Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗puzzle studio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are looking for an app that is just straight up ad instead of the actual app. This is the perfect app for you. Before I start this off I wanna let you know that I’m getting paid to play this app and if I wasn’t getting paid, this scum of the app would’ve been deleted three minutes in. You will not be able to finish a single level without at least 80 to 70 apps popping up whether it’s the giant pop-up ad at the bottom of the game that takes up most of the space and makes it hard for me to place the block where I want it to be, the amount of video ads are so irritating that you have to get off the game, the amount of times I had to leave this app and join back because of the amount of ads is so crazy, and do not even let me get started on when the pop-up ad doesn’t close off and I have to leave the app and then join back and then be bombarded with another video ad, genuinely if you are not getting paid to do this game like I am do not even try to download it, cause I can bet you will delete it 10 minutes into the game.
I wish I could give this less than one star. Sadly it looks like it could be a nice mindless little zen game of tetrising block shapes around a board but we will never honestly know. The ads are SO intrusive and badly formatted for the app that it renders the entire game entirely unplayable. From the bottom of the screen the banner grows into an ad covering most of the screen and heaven help you if you were in the middle of moving a piece to where you wanted to place it because the piece immediately will drop and be unlovable. The ads are glitchy and frozen and is say maybe 75% of the time the x does not actually close the ad, it just freezes your device causing you to quit the app and restart, losing any progress you just made. Sometimes the badly formatted ads play full screen without warning or context, and sometimes it’s just one sometimes it’s 5 or 7 on a row with no skip iron or x button to close them out. Pretty disappointing honestly. The permissions though are what take the cake here. This app “requires” access to so much of your device behind the scenes it’s pretty clear this is likely a kind of malware intent on harvesting your data.
Let me explain to you how this is going to go. Of course you are going to see an ad or two on the way in that’s normal. Once game play starts you’ll notice a banner ad at the bottom of the screen. It seems harmless until it invades your screen without warning while you are playing. Fear not, soon you will be able to tell when it’s coming because it happens literally every 15 seconds. No joke every 15 seconds it will cover 3/4 of your screen. You can immediately exit the ad, usually. Every minute you will enter an ad break. This will allow you to exit after a brief period of time. When you open the settings you will open an ad. There’s a daily bonus feature but in order to receive it you have to watch an ad. There’s a wheel spin bonus, that also interrupts gameplay without warning, but in order to spin you have to watch an ad. How anyone could endure this relentless bombardment of ads is beyond me. I honestly believe this game isn’t meant to be enjoyed it’s merely a platform to run ads. Forgive me if you actually hoped to make something entertaining but you’ve destroyed any chance of that with such a ridiculous amount of ads. Five ads every minute. For real. It’s impossible to enjoy this.
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