Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Azat Goktas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does 2 things basically, food inventory tracker and expiration date manager. The expiration date part doesn’t really work as the exact expiration date resets to today’s date so you don’t see it when you click on an item. It does provide an “Expiry in 1 yr./1 mo.” etc text under each item, but it’s wrong in some instances, for example, it’s the end of January and a product that expires at the end of March says “Expiry in 1 mo.” So if I want to know the exact date it expires I’m out of luck unless I have it on hand, but I’m out and about when I plan meals
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| Name | Price | Type |
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