Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Glenn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept and the data it connects to are likely solid, but the app itself is not workable, from my experience. I put in an advanced search query, one result, opened it, gallery, crashed out and back to home. I originally noticed as the app pulled up - splash icon looks great. After that, the GoDaddy embed for the scripting is not properly implemented for a mobile screen. You can upsize with the icon in the corner, but then in a property listing, for example, the gallery cannot be zoomed with the pinch hand gesture or full-screen with the button options presented. I turned my iPhone for the wider orientation and half of the home photo cut off. Great to be able to use something like this, but.. and hear me out, I’ve been helping develop web and mobile interfaces for some years.. “the app needs tightened up to function as a native interface for the device it appears on.” ( and possibly look into why it crashes out of listings ) But - I like your thinking ! :)
Welcome to Smith Lake GPS, the ultimate companion app for navigating and exploring Smith Lake. Whether you're a local resident or a visitor, our app...