Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Essence Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Right now I see the direction. The tool is still early but so much potential. What im expecting is a period tracker that has an opinion. An intelligent agent that learns my calendar, understand the events on my calendar and makes recommendations of how to arrange my life, weeks, work load based on my hormones. Honestly I’m looking for 60% productivity tool, 40% period tracking. What meetings should I decline? What projects should I focus on? Based on my expected energy levels etc.
I was loving this app for quite a while - but as soon as I missed my period, the app had nothing to say but “log your period” with a link below it to read about why we sometimes miss our periods. That feature made me think, “Wow. This clearly wasn’t made by women.” Just because you miss your period that doesnt mean you have no activity for your next cycles - but that’s what the app is behaving as. So even though I’m SUPPOSED to be back at ovulation week, it still wants me to log my period. Nonsense. Just let me click a button saying it was missed and keep tracking my other cycles. Luckily, I never got rid of my OTHER period tracking app and can use it to keep track of where I am- despite missed periods. 🙃
Essence empowers you to align work and life with your hormonal cycle to improve well-being and productivity. Plan smarter by matching tasks to your en...
| Name | Price | Type |
|---|---|---|
| Essence Premium - 1 Month | $9.99 | Monthly |
| Premium - 1 Year Discount | $14.99 | Yearly |
| Essence Premium - 1 Year | $49.99 | Yearly |