Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Juniper Systems Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had two projects that I needed to collect some spatial data for and found Uinta made those projects really easy to execute. The first was to locate and map a slalom waterski course to check alignment and find underwater anchors in the spring using the navigation feature. The second project was more complex. I needed to layout a temporary parking lot on a grass field. I first used the app to measure the area and map it and things like sprinkler heads to avoid. Then used the desktop version to layout some lines to optimize the parking in the space available. Lastly, went to the field and marked the lines using the navigation features. It turned out great and I got a lot of compliments.
This latest version is now on iOS, which is great as I can now use my iPhone in the field for projects.
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