Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rameez Rehmat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m going to play it again is soooooooo good! It’s freaking awesome
App says for 4+ however this is inappropriate for younger children. Downloaded for my 5 year old but deleted it after seeing some of the dangerous themes and situations it portrays. Destroying the dummy by placing a plugged in blow dryer in a tub of water with the dummy inside the tub is dangerous behavior to mimic in a game for children. There were other inappropriate scenarios for younger children but this was most disturbing.
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