Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Wakefield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is difficult to use
Free app, aesthetically pleasing, first word is useless to me since I don’t know how to pronounce it. Also don’t know how to use it even if I could pronounce it since it’s a word I’ve never heard before and there is not a sentence attached to it. Update daily so I have I don’t know how many hours before I get a new word and there’s no settings to adjust
Love this app and the widget that goes with it. Adding part of speech in a future update would make it perfect. 😊
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