Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elsa George · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Big ad stayed stationary on 3/4th of screen and multiple adds between screens and recipes deleted after 1 minute. I can understand ads before the recipe but covering the major portion of the screen with an ad on opening the app no thanks.
Unbelievable amount of ads. Every click to view anything either has an ad, or covers what you want to look at with an ad.
If you like seeing ad after ad, this app is for you. I couldn’t see a recipe due to a video ad overlaying it. Nothing I did removed the ad. Deleted.
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