Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dzmitry Stashynski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple & easy to understand very neutral compared to other ridiculously bias maps. Videos and geolocation of strikes are included for easy understanding of the situation
I won’t reduce to 1 star because I have had the app for several months now and have not had many issues with crashes. However now the app crashes as soon as I try to open it. I actually paid to subscribe, so it is especially frustrating. Please fix!
The app is great, but the fees for premium version is definitely high, and free version is very unpleasant with ads. 🤷♂️
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