Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Backpack Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After the first 10 levels you are forced to watch ads. Gameplay is OK but you accumulate stars and/or points for seemingly no reason. You can’t use them to buy boosters or anything. You can’t even use them to get an ad free version. Yes we know you need ads for revenue but when you force people to watch them, it makes the game less fun.
Triple Coin is a simple but challenging puzzle game. Match coins to pay and purchase the items that appear! Each level presents you with an item and...