Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chengyuan Zhao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the simplest, lowest frills, highest information density calculator that exists for the iOS platform. I love the slick real-time animation effects, and the lightweight size (only 300kb)! Kudos to the developer for doing such a fine job here.
A powerful but simple calculator that updates the result as you type. Formulas can be edited as the results update in real-time. You can write comple...