Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nelson Suarez Arteaga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No instructions anywhere in the app, it says you can do anything (not a force) but it’s not clear how to do anything other than the pre selected menu items. Not readily intuitive on how to make your own selections… And there is no instruction or link to Instruction on how to choreograph or how to even input things - anywhere in the app… ????? Made people wait forever to release app, then asked people to preorder for sale (same price as App Store) but then you end up empty handed anyway.
Get your FREAK on with this impossible revelation. Completely free choice, no force. Numbers, playing cards, ESP cards, etc. A mind-blowing magician...