Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Any Games OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once I got to the 2nd camp. None of the quests worked correctly and when finally making it to the quest to kill 3 panthers, it no longer counted the kills and would most of the time not allow me to use the gun. Fun at first but far too many bugs to be considered playable
!!!
Graphics are screwed up. All black except for some items, and the fire upgrade only shows when your guy walks in front of the letters and numbers.
- Use your torch and explore woods! - Find a way to repair plane and leave. - Evolve your base by supplying bonfire! - Hunt for food and sell them.