Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CincyMusic.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was literally inside of Northern Row and the app was telling me that I had to be near a Bockfest site. And I had location services activated. Nice app but doesn’t work.
I use this app every year to find out where all the great bock beers and events are taking place during Bockfest, plus you can win prizes by checking in at locations during the event!
Bockfest is Cincinnati’s annual celebration of Spring, Over-the-Rhine's brewing heritage, and Bock Beer. It takes place in and around Over-the-Rhine's...