Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use the Via app to get direct rides from here to there, but now that it's BFT Connect, it ONLY ever tells me to use the bus, which i would do with the far superior Transit app if I did. I called customer support but all they said was to delete and reinstall the app, which I have done multiple times and nothing has changed. My payment method is set to card, which you CANNOT use to ride the bus, so that's not the problem either. If all the app is now is a worse version of the Transit app, I have now reason to use it. FIX YOUR STUPID APP!!!!
I had a warm vehicle and a friendly greeting to welcome me. My first ride went well, and the first time I used the app, it was easy and straightforward. Maps available with the zones inside of the app would be useful for planning.
As a truck driver that lives in Richland, but has to park his truck in King city this is a godsend. An Uber can cost up to $50 just to ride from Pasco to Richland and and a $22 ride from King city to the transfer station in Pasco, this service cost $1.50 just to get to the transfer station on 22nd St. what an incredible Service. now I don’t have to inconvenience my daughter to come pick me up or waste money with an Uber. I think you guys from the bottom of my heart and I hope that everybody uses this so it won’t go away. I don’t know who is making these negative reviews. My guess it’s the local cab companies in Uber drivers that are ripping us off. Great job Bft for looking out for the people of the Tri-Cities.
Get on-demand, convenient and affordable rides within any one of our six CONNECT zones: Central Richland, West Richland & Badger Mountain, Columbia Ce...