Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anna Bunin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I saw this game, I was like “OMGGGG!!!!!!THIS IS THE BEST DAYYYYYYY!!!!!!” But when I downloaded it, I played the first level and then when I finished the level it just restarted the WHOLE thing! And then I played again! But the same thing! Plus it doesn’t even let me win! Like it does not let me upgrade anything! Like bruh… I’m trying to not be rude but I just don’t like this…
"Roll Feed" is not your average runner game—it's a delightful and tasty adventure that combines the excitement of a fast-paced chase with the joy of s...