Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carlo Esposito · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well-designed and highly functional; delivers on what is in the description - takes a moment to click your way around and get used to the finger placement but it’s pretty cool!
Right now the app in its current state lives up to his promise of browsing securely. I have found very few issues with websites loading which I suspect is partly due to the protections in place to limit tracking and ads. There are a few things I would like to see moving forward with this app’s development. 1st. Having an option in settings to force all website into a dark mode. A similar feature to this would Noir which is an extension for safari. 2nd. Having an option to control the level of tracking prevention and Adblocking. It would also be if we had the ability to add our own filters to the Adblock built into the app. 3rd. Have Google maps open directions in Apple Maps. This is a big one for me. I prefer Apple Maps and have an extension in Safari called Mapper that does exactly this. When clicking on directions on Google it will open up Apple Maps with the directions.
This is a relatively new browser and is privacy focused. It’s fast and blocks a lot of trackers which otherwise went undetected when I used other privacy blocking options. I am enjoying it so far and look forward to the new features. It’s under active development and the developer is responsive to suggestions.
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