Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vicente Garcia Cortes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i love that no data is collected by the app (only diagnostic, which is not linked to user). the first search i’ve performed had google logo at the top, so while the app might not collect info, i’m concerned that the google web apparatus still is. the links were often not working. it was as if i were looking at a read-only page, with no links.
This really might be the most gorgeous UI I’ve seen on a browser. Get this
This browser feels unfinished and the in-app purchases are a slap in the face. The minimalist design is interesting, but its bugs eradicate that interest quickly (the back button crashed the browser in full-screen). You cannot use bookmarks, a critical feature for any browser, without paying $3. This lands it in the trash immediately. If you’re going to have such a featureless “clean” UI, make sure the bugs are well taken care of. If you’re going to have in-app purchases, make sure they are for features you can’t get elsewhere (and maybe simplify them all behind one purchase).
An app for browsing the web, built from the ground up to improve performance, security, privacy, and to make sure it fits the platform and and feels a...
| Name | Price | Type |
|---|---|---|
| Sponsor | $0.99 | One-time |
| Bookmarks | $2.99 | One-time |
| Web Intelligence | $2.99 | One-time |
| Cookie Centre | $2.99 | One-time |
| Images | $2.99 | One-time |