Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Acorn Insurance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use for everything I need
This app is really pathetic, if we need to get a new quote it shows we can’t find and advise to call the CSR where we have to wait 10-30 minutes and also most of the times automated response don’t understand and after few attempts it disconnected. This app is really worse as compared to the old one.
The old app was so much better clean, simple and user-friendly. This new version is clunky and confusing and to make things worse, they even removed PayPal payments, which makes no sense. Honestly feels like they handed this project to the CEO’s son as a “fun experiment” and now we’re all stuck with the result. Bring back the old app!
Acorn Insurance understands the unique needs of UK taxi drivers; we’ve been supplying taxi insurance policies for over 40 years. We have developed thi...