Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kemper Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The fact I need to have an app track and steal my data along with track my whereabouts and daily activities to maintain an auto quote price that was given upon the time of purchase is absolutely ridiculous. The fact that I have even written, this is a testament to the annoyance and concern I have for this stipulation as this is the only review I have ever left on the over 100 apps I have downloaded.
I feel stalked. And having people watching me through an app against my will and I don’t like it. I find this very disturbing I cannot even listen to my music or programs while I’m driving without seen a message on my dashboard saying to stay off the phone. That is very uncomfortable I think they are even listening and literally watching us through the phone.
I find this app great for reminding me to drive correctly. I like watching to improve my driving.
The Kemper Co-Pilot app gives new policyholders a discount and the opportunity to earn rewards by demonstrating safe habits related to speed, braking,...