Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thanh Hung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app design and structure is good, really good actually. What is not good, in fact REALLY bad, is the number of errors in this app. I have documented probably 30+ errors to the developers. Frustrating because just like a power bi report, once the audience doesn’t trust the data, the whole report is suspect. Some of the questions/answers appear to be taken from exam dumps which are never 100% accurate. Others are just sloppy and make no sense. It is too bad that the developers don’t go thru this entire app and fix these issues because again, the overall user interface is very well done.
Includes tons of practice questions. Great practice for the actual exam
This is exactly what I needed to help me study for the PL-300! Well thought out app!
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