Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fox Media Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your time.
Firstly, on the "main" screen (I guess"home") the past live shows that had occurred (in particular, the Iowa Caucasus coverage) should appear very clearly. Secondly, I tried searching for "Iowa Caucuses" and NOTHING comes up. Assuming that those words appear in either the title or description of the media, I should have gotten SOMETHING in the search. If I can't locate very specific coverage, then I will uninstall the app and maybe I'll give it another look-see IF this gets addressed.
Will not even load nor play
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