Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bombich Software, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Each of the following will increase my rating by one star: - Stop asking me to delete photos every time the backup runs - Add a “safety net” feature like the one that’s available in desktop CCC - Enable this to run on Apple Silicon Macs - Update documentation to clarify that devices that support thunderbolt should use direct external drives, and not CCC Diplomat, for fastest transfers. New devices are phasing out Lightning and have been for almost a year now.
Got the upgrade to CCC 7 to be able to use the feature of iOS backups. Well, it won’t do it in the background and you have to manually trigger the backup to start which makes it pointless. I like CCC for desktop but there are far better apps than this one if you want to backup your iPhone. So this was a bait and switch upgrade for me.
Interface needs work but it does what it works perfectly, I purchased the additional copy to external drive, it’s exactly what I need when traveling so I can trust that my photos and videos are backed up every day.
Back up media and files from the Photos and Files applications (that are stored locally on your mobile device) with ease to your Mac, to a network vol...