Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zach Farley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best by far. No questions! Even gets the medications correct. Unique syndrome spelling.
Very easy to use, accurate voice-to-text
Straightforward to use. Very accurate. I use it for thinking out loud through ideas when I’m in a brainstorm mood but don’t have someone to jam on an idea with.
I originally made this app for my mom. She's a doctor, and every morning, night, holiday, vacation, and birthday of my life, I have watched her labor...