Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rutgers, The State University of New Jersey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An extremely intuitive and useful tool for the everyday dental practice developed by a truly committed scientist who is in the forefront of research in Periodontology. What a better gift for our field. Thank you Dr. Kotsakis and team!
To be honest, I was holding on to the old Armitage Classification because it had been ingrained in my brain over the years. I resisted the change to implement the new classification until this app came around. This new app makes the classification a “no brainer”! Answer some basic questions from data we collect from our periodontal exams and boom out comes the Stage and Grade . So easy. Love it! - Dr William Trahan
Learn how to implement the new Periodontal Classification including staging and grading. The PerioCalc is an educational periodontal classification ca...