Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Foundation For Apologetic Information and Research · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loathe the ditzy direction FAIR is going, but this app’s tab “Find Answers” taps into some good apologetics. Also be sure to check “Me My Shelf and I, which is marvelous. The rest is detracting fluff for those who prefer blur and love distraction. Beware of “Latter-day Saint Scholars Testify,” which is polluted with liberal scholars’ thought-rot, such as Grant Hardy’s “testimony” which contains his inane list of objections to the Church. Testimony indeed.
Find answers to your questions about The Church of Jesus Christ of Latter-day Saints (Mormon) in this convenient app that provides access to content f...