Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rejsekort A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is easy to set up and use. It accepts Apple Pay. It’s nice that you get a discount during non peak hours. It’s infinitely better than the Rejsebillet app which is a total piece of garbage. Unfortunately it doesn’t charge fairly. For example, if you were to buy a 4-zone ticket, it would be cheaper than two 2-zone tickets. So in this example, if you’re traveling between 2 zone and your total trip is over 1.25 hours but less than 1.75 hours it would be cheaper to buy a 4-zone ticket. Another example is that if you check out after your first route, but then check back in on your return journey before the 1.25 hours limit, it doesn’t necessarily honor the fact that a single ticket would have covered that route. It clearly lists the history and timing of all your stops on the route so in theory it could be programmed to give you the best deal you would have gotten based on your actual travel history. Instead you have to predict what will be the best value which means not necessarily checking out when you’re done with the first leg of your trip. And as far as I can tell you can’t just buy a 4-zone priced single ticket (which would cover two 2-zone trips at a cheaper rate if you’re trip is in the 1.25 to 1.75 hour range) so it feels like you’re getting extorted a little bit. Denmark has a complicated system with the number of zones and ticket length time and cost being quite variable. But it seems like the app errs on the side of not caring too much if the customer overpays. That being said it does alert you if it thinks you forgot to check out so it is doing some things respectfully and honorably. If you accidentally check in but don’t go anywhere it will also not charge you arbitrarily. I hope they can fix this in the future and make it more fair. But at least it actually works and is easy to use otherwise. It just needs to be better to deserve a higher rating.
This app requires location permission set to Always. They state some vague reason about notifying you about check-in and check-out. But it clearly says in the app store page in the Data Linked to You section, that Location can be linked to your personal identity. Absolutely unacceptable, and an instant 1-star for me, not even going to use this. Also I've noticed the developer defending this decision in their responses to reviews. All I have to say is, apps like Uber and Google Maps manage accurate real-time tracking just fine with location set to “only while using the app.” If Rejsekort’s developers can’t implement the same, it feels like technical incompetence. Fix your permissions model, it should not be required to always track location.
As a 50-something tourist visiting CPH, I found this app intuitive and functional. I was easily able to add my family members to create a group ticket - which worked correctly when we were subject to one of the random checks on the subway. Do note that when adding passengers, you should NOT count yourself.
Experience the freedom with the Rejsekort app With just a simple swipe you can check in and travel by bus, train, metro, and light rail across the co...