Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KAYAC Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
im downloading cuz they won the ad
This game would be a lot better if you didn’t have to wait though so many commercials or adds between each round of game.
after a few levels, you don't purchase upgrades in-game, you only watch ads to increase your level. at first it's only once every couple upgrades, but it gets grating when i'm prompted to watch several ads back to back.
This is a running game where you gather various weapons, defeat enemies, collect money, and rush for the goal! In the game, various weapons such as s...