Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hideaki Misawa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm not sure how this is anything but bookmarking words as defined by google. I was expecting the review and list pages to show the words I looked up today, but those pages are blank except for extremely annoying ads and even more annoying, ads for apps to remove ads! Talk about false advertising. Expecting a custom dictionary list, cards or some recall of searched words. The last thing I need is more bookmarks! And the aesthetic is just plain ugly! It's so unappealing and cumbersome to navigate that I see no reason to use. It's not even recounting the words searched. Useless!
Recommended For: - Avid Readers: Those who wish to naturally absorb a language through any online content. - Vocabulary Builders: Those eager to conti...
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