Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Waqas Majeed · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It took 4 ads to start then again and again
With ads every 2 seconds I decided there are way too many games out there to play to be consumed with this one. I see others have the similar feedback. If you want to download an app to basically just watch ads, this is the one for you.
I wish I was lying about this. Tried to play with my son and it was a horrible experience. I expect ads when there’s a menu or if you die. Yet while gameplay? Already a ruined game. There’s no fun in playing this what so ever with how aggressive the ads are in the game. Such a shame how developers are smart to make such game, yet are smart enough to know good ads placement.
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