Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ICRTouch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The option to add payment details is greyed out. There is nothing to pre-order / order anyway. If it is just a loyalty scheme app why retain these other features?
Constantly logs out and even though saving password to cloud keychain it app doesn’t find it. Shame as bakery is great. Paper card be better than this.
The slowest QR code I’ve ever tried to use, bleeps that it’s eventually recorded but doesn’t actually record spending in the app. Great cinnamon rolls and coffee, non-existent loyalty scheme. Maybe because it hasn’t been updated in many months. The help email also doesn’t work.
Join to place orders for collection, purchase gift vouchers and enjoy great loyalty offers too!