Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ismail Simsek · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was a fun game until I got stuck on a level I can’t beat. Now it’s a never ending loop of losing with no money gain to upgrade my Hero to win my fight.
Level 6 only gives me thunder struck, he doesn’t do enough damage to kill both enemies and you can’t get anymore money to level him up
Can’t progress any more without more cash, and I can’t kill the first round of enemies to make more cash.
Get ready to RUN, SCIENTIST! Those robots are coming, and only YOU can stop them! Blast through the course, grabbing the materials you need to build...