Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spartan Race, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works, I’ve had it for 10 days and have feedback - Please allow for distance measurements to change from metric to imperial. Please fix the clock portion resetting to “0” when exiting out of a circuit to look at the next circuit. Please keep the clock running if the user goes to another app. Please allow for checking off when a single exercise is done in the circuit, along with the “mark all complete”
Most of the app is pretty good… but the auto side scroll on the home tab, between the races I am signed up for, is super annoying. Please get rid of it! I’ll scroll to the race I am looking to check info on, and as soon as I am about to select something, like ‘view ticket’ or ‘view course map’, the app auto scrolls away to a different race I’m signed up for. I can swipe left and right just fine on my own. Please make it stop! (I bought a season pass this year, and this is gonna drive me crazy if I gotta deal with it all year!) Other than that, pretty well organized app.
Some of the features in the app are simply displaying their website, which would be fine if it worked well, however it makes the experience more difficult than simply going to their website outside of the app. For example, the leaderboard feature is just displaying the leaderboard website, but it has no back button like on your browser, so once you click on something you can’t go back, and that means you have to close, reopen, and search again, which is frustrating. This app seems like it was primarily designed to drive people to buying a Spartan+ membership since a lot of the features require you to have the membership to use them.
Spartan is a series of globally held obstacle races with distances and difficulties varying from 3+ miles to marathon lengths. Spartan's mission is t...