Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dermot Clancy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We’ve been using the OneTouch health app for around 8 months now and I’m genuinely impressed with how easy it is for staff to navigate. The app covers everything we need to manage our appointments, scheduling, health records, meds tracking, clocking in and out etc! It also works offline should staff not have access to Wi-Fi or data!
This app works OK but has several irritating features. It doesn’t use facial recognition to login and asks users to enter their password despite them ticking the “stay logged in” box. Users cannot scroll inside messages which makes it impossible to proof-read before sending. And it asks several times repeatedly to allow use of location.
I can only view notes on this app via an email link sent to me by the care company. If I try to go direct to the app, it asks for a token. Not good.
The OneTouch platform consists of a Care Management Suite, Carer App, Patient App and Family App, Administrators, nurses, carers, and family members a...