Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗鹏 黄 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Where to begin, I enjoy reading more than anything else, that being said I have several reading apps including kindle. I was thinking about buying the membership for this app as they have so many books I’m really enjoying. However if you’re like me and like to reread a book that you enjoyed so much you devoured it as quickly as possible and now want to read it again a bit slower and you happen to decide you don’t want the membership anymore they re-lock the books and you have to either purchase the membership again or watch ads. What in the world. Like make it make sense, the stories aren’t even being proofread for grammatical errors, some sentences require some sort of decoding to understand them. And some chapters are 50coins and others are close to 200coins. That being said I will Not be purchasing the membership and once I either find the books on a different app or finish reading via ads I will be deleting this app. Unless some miracle happens and they fix this highway robbery
After reading for a day it took away the option for Apple Pay. Was in the middle of reading a really good book but doesn’t look like I’ll be finishing it. I don’t keep my card on me and I don’t like the fact u have to use a weird website to get more coins because they take the Apple Pay away. Looks like I’ll try to find the book on a different reading app that has Apple Pay.
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