Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua Parry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keep it going, love to see the good work!
I can tell you put some time and effort into everything on the app, it looks nice and works well for the most part. Nice work. I saw an ad saying there was a new version of magic seaweed. This is far from close to that so my expectations were high and then crushed. I’d change the ads. Surf forecast is ok, but limited. Spots are very few, and I don’t really trust the forecasts I saw when compared to Surfline. The biggest improvement you could make is a map showing where the spots are. Current search is not great, so it’s hard to find anything. Also little things like search button on the keyboard doesn’t actually search any, so then you have to hit the button on screen. Not big, but annoying. Anyway, keep improving it, it has potential, best of luck!
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