Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikhil Viradiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why say free download? There is nothing optional about it, no try to see if it’s going to work. I refuse to pay for something that doesn’t work. And you can’t prove to me it works with a free one video or clip try? Buy or nothing… no thank you, you aren’t well known enough for me to pay without knowing how good your product is
Doesn’t even work. When I download a video an 12 second ad comes up, the skip ad button doesn’t work, and after the ad it kicks me off and doesn’t even change the video. If I could I would give this zero star because it had one purpose and doesn’t even do what it’s supposed to.
Apparently, if you don’t hit the download button every single time you edit a video, you lose it and you also lose credits. I didn’t realize that. So I have lost 100 credits. Just because I did not hit download. Now I can’t find the videos anywhere and I’ll have to spend another 100 creditsto redo the same videos. I am not happy.
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