Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikolay Bogdanov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, I’m diagnosed with severe anxiety & depression as well as being on medication for about 2 years now. I’m on and off with therapy, but that has changed since I’ve downloaded this app. I’ve had this for maybe a few weeks? And I absolutely love it. It’s exactly what I NEED to pull myself out of “work mode” which doesn’t help my anxiety. It makes me wanna be better. I can send myself reminders to snap me out of my head which happens too many times in one day. I can write my dreams down and since I’ve downloaded this app- my creative dreams have come back. There’s something about this app that comforts me. It’s not complicated, it’s simple yet effective. I recommend anyone struggling to give this a try, a GENUINE try, like I did.
Hello! Awake is an app designed to help cultivate mindful presence. It helps interrupt the habitual stream of thoughts several times a day, creating s...