Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peter Wieben · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app it reminds me that at some point I will die and it makes me not fear it also it makes me look forward another day just to remember it which I love I’ve been clean since I installed the app:)
Mori is really cute. I remember that I will die. Mori says that they will also die too. I like seeing their little reminders pop up every hour, reminds me that I am finite. My time with friends and family is finite. Does a little boogey when I remember oh yeah woo yeah!!!!
Yo! This app is pretty cool! Looks cool, and it works flawlessly. I think about how I’m gonna die every hour now, and it helps me stay focused. What I do wish for tho is a little bit more customization, for example more prompts for Mori’s missions, or to change the apps background to something else, like a night sky or a sunny day. (the darkness might symbolize death I think, but I still think background’s would be cool) This app is sweet, and so unique! Good job whoever made it!
Every hour, mori will give you a new reminder to appreciate your life. One day you will die. It is mori's job to remind you of this. remember Mori...