Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tuan Le · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app for my 4 year old since it says the age is 4+. I was horrified to hear two of the free songs have very bad cuss words in them! I do not want my girl hearing this and certainly not repeating it. I deleted it after only having it for about 5 mins.
There is a different duet cats and this one is like the future version
Good but it keeps saying I lost. the original Duet cats is way better also it keeps bugging and I have to reopen the application again.
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