Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Society of Clinical Oncology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app previously worked to some degree but keeps quitting now as soon as I click on the app icon. This has been going on for the last couple of weeks….
It is insane that after charging members for the ASCO SEP ; the app keeps crashing and one can almost never access the SEP like a book. Mine is in an infinite loop of “synchronizing” for several days now.
This app just stinks. It’s poorly designed. The text is littered with errors both in spelling, the names of diseases (Nodular lymphocyte predominant Hodgkins is a glaring example), and general design. If there were anything else out there, this wouldn’t sell. With all it costs and all we pay ASCO, we deserve better. They should be embarrassed, but I’m sure they’re not.
ASCO-SEP® Digital Edition: Your Essential Oncology Resource Access 22 comprehensive, science- and practice-based chapters; meticulously written, edit...