Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗V PUGAZHENTHI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Be careful on the catchy phrase; Also Included "In", as it no where near stands for Also Included. The app has pages two and three of the three pages of nothing other than advertisements for purchasing Construction Calculators Pack. The original ad on iTunes App page states; Also Included (with In thrown in) allowing others to make a quick purchase of the product without reading it through understanding that the "In" stands for; if you bought the $17.99 Construction Calculator Pack it will be within that pack, "not a deal if you bought Timber Engineering Calculator you'd get the "Also Included" along with one's purchase". So many other Apps out there give use purchasers a "Bundle" in which this individual chose to advertise this purchase as a bundle with an additional two letter word "In" no where near the meaning of bundle as other Apps do, be careful. I as a fool once again, with just the need of two other Apps within the Construction Calculators Pack purchased this Timber Engineering Calculator believing i were to recieve the other two Apps as well. Sincerly believed this was a promotional advertisement as a bundle. Lesson learnt once again within the App Store.
Timber Engineering Calculator — 55 calculators for timber and wood-works design. Available in Metric (SI) and Imperial (USCS) units. NEW — Wood Specie...