Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗秀娟 周 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many wrong answers provided as correct answers. Too many Questions with missing information. Too many questions with missing answer options.
App questions are helpful and well-written, but lots of errors and wrong answers in multiple choice responses that result in scores being inaccurate. The app often has missing and/or incorrect responses about 8-10% of the time which means the practice test scores are off. Found it frustrating.
I used this app and the purple book and passed it on the first attempt. The questions are very similar and prepare you. I suggest doing extra research on topics you didn’t answer correctly.
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