Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ELLIE TECHNOLOGY, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Notifications stopped for my wife and I a few days ago. In trying to get support, I discovered the rebrand from Simhome to Ellie. When I contacted Support, they asked for a lot of unnecessary information and a video “for my particular issue”. How exactly do I take a video of them not sending notifications? Anyway, I setup an Ellie account, which loaded my Simhome profile and notifications started working again on Simhome. Pretty concerning that someone can just setup a new account and access data from another account. Connecting to WiFi is a chore and needs done repeatedly if you travel with it. SD cards are low quality and die. Take a backup if you can. Generally the product is ok once setup but I’d find another vendor if you haven’t bought in yet.
I switched from Miku after they decided to charge for basic features. The day and night time quality is so much clearer than Miku. It actually shows trackers on my baby so I know it’s not reading something else in the room (unlike Miku). The screen can be windowed on my phone so I can do other things and watch my baby (again unlike Miku). However, the program does freeze. We have a backup audio only monitoring device (basic wireless receiver), and last night the Ellie froze again. I heard my son crying from our backup. Turned out he has a fever and wasn’t feeling well. The other problem I have is that sometimes our internet goes and come back on again. The device doesn’t auto reconnect. You have to go back to the main screen and tap ‘enter’. Obviously problematic when you’re asleep and don’t know it stopped working. If you resolve the freezing issue and reconnecting issue, you’d have a pretty solid system.
Hopefully you guys can fix the bug I try to playback on videos and unfortunately I can’t watch any videos it just stays at 90% loading
At Ellie, our mission is to provide peace of mind with reliable and trustworthy baby care products, simplifying the journey of parenthood. In Ellie's...