Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lonnie Gerol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I use this to help me remember when to do household tasks like changing the air filter on the furnace, vacuum the dryer vent, etc. the design is nice and the app is simple to use.
We all have those pesky reoccurring tasks like changing your sheets, cleaning, etc. But do you remember exactly when you did those last? Relog helps you remember and makes it fun with neat interactions and delightful UI.
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