Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zestyplan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t understand why nobody is talking about this app because I had to pinch myself to see if this was actually a free app with everyone I’ve been looking for. I’ve been searching high and low for a meal planner app that has suggested recipes, the ability to paste recipes from the web, AND the ability to add your own. AND as an added bonus, the app generates a recipe for you that you can edit/help create. How cool is that?? I also like that I can easily add the ingredients to recipes to the grocery list. The only thing I’ve noticed is that it’s a teensy bit buggy, my partner downloaded the app so we could collaborate but I keep getting an error when I try to do so with him. Other than that though, no complaints!
The Zestyplan Meal Planner helps you plan your week and so much more! Plan meals, save recipes, discover recipes and climate friendly products and ser...