Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ershat Ershatev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You win regardless of a pay version or free version because you gain from scraping user data and attracting advertisers. If your free application is useful you will gain paid users.
Paywall PayWall PAYWALL!!! You’re not going anywhere without agreeing to pay $3.99 a WEEK. Whatever. We all have to make money and I’m sure it costs to put the app together however don’t try to trick people into a purchase! I personally hate that!!
The app doesn’t give you any info for free. You must pay to get inside. Can’t even look at a map. Every click just brings up an ad for the Pro version”
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