Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pravin Gondaliya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Same as above
Multiple bugs in the app on iOS 26. After accessing a menu, the stamp moves below the photo and the button to take the photo stops working. Many options trigger the subscription sign up request, and then push you to an ad if you refuse. Picture is useful, though I couldn’t find a way to use optical zoom options. Too difficult to test out and too many bugs to consider subscribing.
I use it in my job
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