Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bene
Tell tale sign of someone desperate: they use fake screenshots. Unity assets strike again; you know how the developer made a snow map? They just covered the whole map with a white texture (even on the buildings.) Also doesn’t help even if you’re just opening the settings (which is just the volume,) you get an ad. Close the setting? Ad. You do anything - you’ll get an ad. There’s a reason this developer has pre orders like clockwork - they’re probably barely a component game combined.
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