Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗秀娟 周 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really good for getting the basics down but there are so many weirdly worded questions, repeated questions, wrong questions, and conflicting answers. For example, one question will say that one specific service is the answer and a similar question will say that it’s actually a different service.
App is simple to use and the questions are good, however, I have experienced getting the same question back to back many times during the mock exams. I have also had the same questions repeat with only slight verbiage changes.
Great teachings
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